"Nudge is about choices-how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we make in our lives-including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other numerous bad decisions regarding health care, our families, and education."

Copyright Richard H. Thaler and Cass R. Sunstein, 2008,2009

Published by the Penguin Group